B2B Lead Generation
The Challenge
The client, a fast-growing B2B software provider, struggled to find qualified business leads. Their internal outreach efforts were reaching executives who weren’t interested, and cold email response rates were very low. As a result, their sales team was wasting time on unproductive leads, and revenue growth was inconsistent.
Our Solution:
Dexa IT stepped in with a data-driven, targeted lead generation strategy. We started by defining the client’s ideal customer profile (ICP), then built a custom research and outreach campaign to source high-quality contacts—CEOs, VPs, and decision-makers in target companies. Our process included:
We also provided guidance on tools and strategies for following up and converting those leads into sales opportunities.
Dexa IT Values
Dexa IT’s values have a direct impact on our lead generation service quality:
These guiding values ensure that our lead-generation campaigns are sustainable, trustworthy, and aligned with your business goals.
Perfect Result
We delivered 500+ verified leads in the first three months, matching the client’s ICP.
Email open rates reached 45%, and response rates averaged 12%.
Out of the delivered leads, 25% converted to meaningful conversations, and 10% became paying clients within six months.
The client’s sales team reported a significant decrease in time wasted on non-relevant contacts, enabling them to spend more time closing deals.
The client now has a scalable lead-generation workflow they can continue to run or outsource, with a clear ROI model.
